Abisoye Oruye becomes Friesland Campina Media Manager for Sub-Saharan Africa,

One of us, Mrs. Abisoye Oruye, has been appointed as the Media Manager, Sub-Saharan Africa at Friesland Campina, one of the world’s leading diary company.

Mrs. Oruye, an industrious marketing and communication specialist, is a graduate of Business Administration from our alma mater – University of Lagos.

A skilled and result-oriented media practitioner, specializing in media planning and buying, with an excellent track record of conceptualization and execution of ideas to deliver tangible results to achieve set objectives, she is regarded as one of the industry’s most valuable media specialists with extensive experience working across leading agencies and premium brands in Nigeria.
She had worked on some breakthrough, award-winning campaigns across local and international brands ranging from Banking, Alcoholic Beverages and Telecoms. Her imprint includes the launching of campaigns for products like Etisalat, Indomie Noodles, Minimie Chinchin, Nobel carpets, Stanbic IBTC, HP, Mouka Foam, Reckitt Benckiser and Google.

In her new role, she is expected to bring her expertise in media strategy, innovative planning, and experience to bear in helping the brand enhance its premium position and profitability in the highly competitive dairy landscape in Nigeria and across sub-Saharan Africa.

We are proud of your giant strides and confident of another round of phenomenal achievements. Hearty Congratulations to you @abbieoruye6!